Business · Companies · 11 hrs ago
Cupra sales rise as parent brand Seat struggles
Cupra, a Spanish car brand owned by Seat, is growing within the Volkswagen group.
It sells electric and hybrid cars and made its first appearance at the Paris auto show since its creation in 2018.
Cupra sold 328,800 vehicles worldwide in 2025, a 32.5% increase from 2024.
In the same year, Seat sales fell 17% to 257,400 vehicles.
Volkswagen chose Cupra, along with Audi and Volkswagen, as one of the few group brands to feature at the show, while Seat is absent.
The contrast highlights Cupra's momentum as the European car market remains sluggish.
The show is due to close on October 18.
Cupra sold 328,800 vehicles worldwide in 2025, while Seat sold 257,400.
Cupra sales rose 32.5% from 2024, while Seat sales fell 17%.
Cupra, Seat’s younger brand, sells only electric and hybrid cars.
Cupra appeared at the 2026 Paris Motor Show for the first time since its creation in 2018.
Volkswagen chose to showcase Cupra alongside Audi and Volkswagen, while Seat was absent.
- Who
- Cupra and its parent brand, Seat, both part of the Volkswagen Group.
- What
- Cupra sales rose sharply in 2025, while Seat sales declined.
- When
- The sales figures are for 2025; the article was published on 16 October 2026.
- Where
- The sales figures are worldwide. Cupra appeared at the 2026 Paris Motor Show.
- Why
- The article describes Cupra’s growth and Seat’s decline but does not state why the trends occurred.
Cupra
Seat
Sales
Cupra
Cupra sold 328,800 vehicles in 2025, up 32.5% from 2024.
Seat
Seat sold 257,400 vehicles in 2025, down 17%.
Product range
Cupra
Cupra sells electric and hybrid cars across seven models.
Seat
Seat has four models; the article does not specify their types.
Cupra was created as an entity of Seat.
Cupra sold 328,800 vehicles worldwide, while Seat sold 257,400.
Seat executive Sven Schuwirth said Cupra was stronger than ever.
Cupra appeared at the show for the first time since its creation; the event was due to close on 18 October.
- Cupra sales in 2025
- 328,800 vehicles worldwide
- Cupra sales change
- Up 32.5% from 2024
- Seat sales in 2025
- 257,400 vehicles
- Seat sales change
- Down 17%
- Cupra model range
- Seven electric and hybrid models
- Seat model range
- Four models
What people are saying
Cupra is stronger than ever