Business · Companies · 6 hrs ago

Milano Wine Week names 50 wineries recognised for wine tourism

Milano Wine Week names 50 wineries recognised for wine tourism

At the ninth Milano Wine Week in Italy, organisers recognised 50 wineries for their wine tourism offerings.

The awards were part of the first Wine Hospitality awards, which highlighted experiences wineries offer visitors.

The winners were grouped into categories including luxury, food, wellness, outdoor activities, art and culture, and design.

Antinori nel Chianti Classico won Destination of the Year, a special prize.

Wine tourism can bring new income to wineries, including smaller businesses, through sales and visitor experiences.

The event’s president said that selling 10,000 bottles directly at a winery can be worth as much as selling 40,000 through traditional markets.

Milano Wine Week ran through October 25, with events for the public and wine industry professionals.

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What people are saying

Federico GordiniMilano Wine Week president
The main new feature of this edition of Milano Wine Week is Wine Hospitality, with awards for the 50 wineries that stand out in wine tourism.
via Corriere della Sera
It is a growing sector that brings new and interesting revenue to businesses, including medium-sized and small ones.
via Corriere della Sera
Just think that 10,000 bottles sold at home are worth as much as 40,000 sold on traditional markets.
via Corriere della Sera