Entertainment · Gaming · 24 mins ago
Selfridges opens GTA 6 takeover with more than 60 items for sale
Selfridges has launched a Grand Theft Auto 6 takeover at its Oxford Street store in London.
The display and merchandise arrive ahead of the game’s planned November 19 release.
More than 60 themed items are for sale, including clothing, sports goods and accessories inspired by fictional teams and businesses in the game.
The most expensive item is an exclusive varsity jacket priced at £2,500, and it has sold out.
Shoppers can buy the merchandise in the store or through Selfridges’ website, while stocks last.
The launch is a major UK promotion for the game, whose fictional Vice City is based on Miami.
Selfridges has launched a Grand Theft Auto 6 takeover at its London store, with more than 60 themed items for sale.
The activation also offers merchandise online, including clothing, bags, basketballs and other branded goods.
The most expensive item is an exclusive varsity jacket priced at £2,500, which was reported sold out.
The store features Vice City imagery and a blue Grotti Cheetah Classic in its window.
The takeover opened ahead of GTA 6’s scheduled November 19 release.
- Who
- Selfridges and Rockstar Games are behind the GTA 6 merchandise takeover.
- What
- Selfridges launched a store activation with more than 60 GTA 6-themed items for sale, in-store and online.
- When
- It opened on November 9, 2026, ahead of GTA 6’s scheduled November 19 release.
- Where
- Selfridges’ London store at 400 Oxford Street; the merchandise is also available online.
- Why
- The activation promotes GTA 6 ahead of its release.
This story does not have two clearly opposing sides.
Rockstar paid just shy of $1 million to install a glowing Welcome to Vice City sign at Miami’s Kaseya Center.
Selfridges opened its GTA 6 activation in London and launched the merchandise online.
The Miami Heat were scheduled to play the Milwaukee Bucks on a Vice City-themed court.
GTA 6 was scheduled for release.
- Items for sale
- More than 60 GTA 6-themed items
- Exclusive varsity jacket
- £2,500
- Store location
- 400 Oxford Street, London
- Opening date
- November 9, 2026
- Scheduled game release
- November 19, 2026
5 sources
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Good morning from Selfridges London #GTA6