Business · Companies · 7 hrs ago
Tenways buys Dutch bicycle brand Sparta from bankrupt Accell
Tenways has bought bicycle brand Sparta from its bankrupt parent company, Accell.
Tenways is an e-bike company founded in China in 2021 and now headquartered in Amsterdam.
The deal gives Tenways Sparta’s brand and ownership rights, and the administrators say the brand will be preserved.
Accell went bankrupt in August after supply delays during the pandemic and a later fall in consumer interest in cycling.
Sparta is the latest Accell brand to be sold: Koga, Babboe and Batavus were previously sold to Singaporean investor Dutech.
The administrators ran a separate sale process for Sparta to seek the best return for Accell’s estate.
They will now continue selling the rest of the Accell group.
Tenways has bought Dutch bicycle brand Sparta from bankrupt parent company Accell.
The Accell bankruptcy administrators said the sale transfers Sparta’s brand and ownership rights to Tenways.
The administrators said the brand will be preserved under the sale.
Tenways was founded in China in 2021 and is now headquartered in Amsterdam.
Accell went bankrupt in August, and its administrators are continuing to sell the rest of the group.
- Who
- Tenways, an e-bike company headquartered in Amsterdam, bought Sparta from Accell’s bankruptcy administrators.
- What
- Sparta was sold, including its brand and ownership rights.
- When
- The sale was announced on October 15, 2026.
- Where
- Sparta is a Dutch bicycle brand; Tenways is headquartered in Amsterdam.
- Why
- The administrators said they ran a separate sale process to achieve the best possible return for the bankruptcy estate and preserve the brand.
This story does not have two clearly opposing sides.
Accell went bankrupt.
Accell brands Koga, Babboe and Batavus were reported sold to Singaporean investor Dutech.
The administrators announced that Tenways had bought Sparta.
- Buyer
- Tenways
- Brand
- Sparta
- Parent company
- Accell
- Tenways founded
- 2021
- Tenways headquarters
- Amsterdam
- Sale announcement
- October 15, 2026
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What people are saying
the best possible return for the estate