Business · Companies · 10 hrs ago
Grischuna to change packaging after Bündnerfleisch origin concerns
Grischuna Bündnerfleisch often comes from Paraguay or Uruguay, despite packaging that says “From the Graubünden mountains.”
Customers told Swiss consumer programme Espresso they felt misled by the wording.
Grischuna says there is not enough Swiss raw meat to make all its products.
The name Bündnerfleisch can be used if steps such as salting and drying take place in the canton of Graubünden.
The company will stop making the disputed packaging because it can be interpreted in a misleading way.
It will use up existing packaging to avoid waste, and expects it to disappear from shops in the first months of next year.
Grischuna says it will stop producing packaging that says “Vo da Bündner Berga” after customers questioned the origin of the meat.
The meat in the product often comes from Paraguay or Uruguay, while the packaging phrase may suggest it comes from the Grisons mountains.
Grischuna says there is not enough Swiss raw meat to meet demand.
The company will use its remaining packaging material, citing sustainability, and expects the product to disappear from shops in the first months of 2027.
The salting and drying of Bündnerfleisch must take place in the canton of Graubünden, according to the articles.
- Who
- Grischuna, a Bündnerfleisch producer, and customers who questioned its packaging.
- What
- Grischuna will not produce new packaging bearing the phrase “Vo da Bündner Berga” because it can be interpreted as misleading.
- When
- The reports were published on 5 November 2026; the remaining packaging is expected to disappear from shops in the first months of 2027.
- Where
- The product is sold in Switzerland, including at Denner.
- Why
- Grischuna says there is not enough Swiss raw meat to meet demand and acknowledges the phrase can be misunderstood.
Customers who object to the packaging
Grischuna
Packaging and origin
Customers who object to the packaging
Customers said “Vo da Bündner Berga” gave a misleading impression because the meat often comes from Paraguay or Uruguay.
Grischuna
Grischuna said the phrase could be interpreted in a misleading way and will not produce the packaging again.
Use of foreign meat
Customers who object to the packaging
Customers described the packaging as deceptive.
Grischuna
Grischuna said it uses foreign meat because there is not enough Swiss raw material to meet demand.
Grischuna decided to stop producing the packaging after recognizing that its wording could be misunderstood.
Watson and 20 Minuten reported that Grischuna Bündnerfleisch often uses meat from Paraguay or Uruguay and that customers had raised concerns.
Grischuna expects the product in the existing packaging to disappear from shops.
- Packaging phrase
- Vo da Bündner Berga
- Meat origins
- Paraguay and Uruguay
- Swiss raw material
- Grischuna says there is not enough to meet demand
- Remaining packaging
- To be used up for sustainability reasons
- Expected disappearance from shops
- First months of 2027
- Production requirement
- Salting and drying must take place in the canton of Graubünden
2 sources
What people are saying
Für mich ist das ein krasser Etikettenschwindel
Aus Gründen der Nachhaltigkeit werden wir das vorhandene Verpackungsmaterial aufbrauchen