Business · Trade · 2 days ago
Sales at Shein, Temu and AliExpress fall 35.5% in Germany
Shein, Temu and AliExpress together made €566 million in sales in Germany in the third quarter.
That was 35.5% less than in the same quarter a year earlier.
Their share of Germany’s online retail market fell to 3.1%, from 5.3% in the second quarter.
The platforms sell many low-priced goods shipped from outside the EU.
Since July, parcels from outside the EU have been subject to customs charges, including a €3 charge for each product category in parcels worth up to €150.
A €2 handling fee is also due to take effect in November.
The charges are intended to curb imports of large quantities of cheap goods, while the e-commerce trade group says stronger market oversight is also needed.
Sales by Shein, Temu and AliExpress in Germany fell 35.5 percent in the third quarter compared with the same period a year earlier.
Their revenue totaled 566 million euros, according to the German E-Commerce and Mail Order Association.
The association said the platforms’ market share in German online retail dropped to 3.1 percent, from 5.3 percent in the second quarter.
Association chief executive Alien Mulyk attributed the decline to higher charges on small shipments from outside the EU.
- Who
- Shein, Temu and AliExpress.
- What
- Their combined revenue in Germany fell 35.5 percent to 566 million euros.
- When
- The third quarter, compared with the same period a year earlier.
- Where
- Germany.
- Why
- Higher charges on small shipments from outside the EU made low-priced goods more expensive.
This story does not have two clearly opposing sides.
Higher charges are putting significant pressure on low-margin, low-priced products from Asia.
To ensure fair competition, the EU must strengthen market surveillance authorities and enforce existing law.
The 150-euro customs exemption for shipments from outside the EU ended, making every such shipment subject to customs duties.
The three platforms’ share of German online retail was 5.3 percent.
Their combined revenue in Germany fell 35.5 percent year on year to 566 million euros, and their market share stood at 3.1 percent.
A handling fee of 2 euros is due to take effect.
- Revenue
- 566 million euros in the third quarter
- Year-on-year revenue change
- Down 35.5 percent
- Market share
- 3.1 percent in the third quarter
- Previous market share
- 5.3 percent in the second quarter
- Small-shipment charge
- 3 euros per product group for shipments up to 150 euros
Sources
Related news
Markets watch oil, bond yields and US bank results this week
Deutsche Bank chief urges Germany to speed up reforms
Trade Republic revenue topped €750 million in 2024/25
Dax companies face more than €100 billion in refinancing by end of 2027
Germany will overhaul 13 major rail routes by 2031, down from 21
Volkswagen chief calls for European support as automaker restructures
China agrees to reduce hybrid car exports to the EU
Volkswagen faces €1.2 million fine over 2023 forecast disclosure
Volkswagen chief urges Brussels to improve conditions for European industry
Porsche deliveries fall 16% as China sales drop and 911 grows
Sales at Shein, Temu and AliExpress fall 35.5% in Germany
