Business · Companies · 4 hrs ago
Pascual diversifies as dairy falls below half of its business
Pascual is shifting beyond its roots as a dairy company into five areas: dairy, coffee, hydration, distribution and international business.
Dairy now accounts for less than half of its business, as people buy less milk and much of the milk they do buy is store-brand.
Water is currently the company’s top-selling product, though it brings in relatively little revenue.
President Tomás Pascual, who has led the group for 20 years, says the company needs to get closer to consumers and respond faster to their changing demands.
Pascual is also focusing more on cafés and wholesale distribution, where it sees room to compete beyond the home market.
The company is open to strategic alliances while keeping its business united, but no specific alliance is described.
Pascual says dairy products now account for less than half of the group’s business as it expands into other sectors.
The company is diversifying across dairy, coffee, hydration, distribution and international markets.
Chairman Tomás Pascual says the group sells more water than any other product, though water generates little revenue.
The shift responds in part to declining milk consumption and the growing share of private-label milk.
Pascual says the company is focusing more on hospitality, coffee and wholesale distribution.
- Who
- Pascual, a food group led by chairman Tomás Pascual.
- What
- The group is diversifying as dairy products fall below half of its business.
- When
- The interview was published on 10 November 2026. Pascual said he had completed 20 years leading the group that year.
- Where
- Not stated.
- Why
- Milk consumption is declining, and most milk bought is private-label. Pascual also says distributors have become more powerful by being closer to consumers.
This story does not have two clearly opposing sides.
Tomás Pascual took the reins of the group.
El País published an interview in which Pascual described the group’s diversification and said dairy accounted for less than half of its business.
- Dairy share
- Less than 50% of Pascual’s business
- Strategic sectors
- Dairy, coffee, hydration, distribution and international markets
- Leadership
- Tomás Pascual said he had completed 20 years leading the group in 2026
- Top-selling product
- Water, though it generates little revenue
- Milk market
- Most milk bought is private-label
1 source
What people are saying
Dairy products now account for less than 50% of our business.
What we sell most now is water, although it generates very little revenue.
We are open to strategic alliances while maintaining our corporate unity.