Science & Tech · Big Tech & Internet · 1 hr ago
Netflix tests AI tool to tailor TV recommendations to viewers’ moods
Netflix is testing AI Discover, a new feature in its TV app that suggests shows and films based on what viewers feel like watching.
The test is available to a limited group of subscribers in the United States, and the feature is not available on mobile or children’s profiles for now.
Rather than typing into a chatbot, viewers choose themes such as “Scare Me” or “Something Light” and can explore more specific categories.
They can also tell Netflix to recommend more titles like a selection or stop suggesting it, helping tailor future recommendations.
The feature aims to make it easier to find something to watch by narrowing choices to match a viewer’s mood and preferences.
Netflix says its AI system adjusts recommendations in real time, while the data gathered will not guide its future content decisions.
Netflix plans to open access more widely in the coming weeks, though it has not said when the feature will reach everyone.
Netflix is testing AI Discover, a new TV app tab that recommends shows and films based on viewers’ moods and preferences.
The feature is rolling out to a limited group of US members using English on supported TVs.
Viewers choose themes such as “Something Light,” “Scare Me” or “Quick Watches” and can narrow the recommendations with more specific options.
A “Tune Your Recommendations” button lets viewers ask Netflix to recommend similar titles or stop suggesting a title.
Netflix says feedback from the test will help it decide which discovery features to keep, improve or bring to the main experience.
- Who
- Netflix and a limited group of US members taking part in the test.
- What
- Netflix is testing AI Discover, a TV app feature that suggests titles based on viewers’ moods and preferences.
- When
- The test began on Tuesday, November 3, 2026.
- Where
- On supported TVs in the US, for members using Netflix in English.
- Why
- Netflix says the feature is intended to help members find something to watch; feedback will inform which features it keeps or improves.
This story does not have two clearly opposing sides.
Netflix announced beta tests of AI-powered search in its mobile app, according to CNET.
Netflix announced AI Discover and began rolling it out to a limited group of US members.
Netflix plans to bring the feature to additional users.
- Feature
- AI Discover
- Initial experience
- Mood-based recommendations through themed choices
- Availability
- Limited group of US members using English on supported TVs
- Theme examples
- Something Light,” “Scare Me,” “Family Movie Night” and “Quick Watches
- Recommendation controls
- Tune Your Recommendations” can keep similar suggestions or stop recommending a title
- Rollout plan
- Netflix says it plans to bring the tab to additional users in the coming weeks
4 sources
Netflix’s new AI Discover tab helps you find something to watch based on your mood
Netflix’s AI Recommendations Aim to Play Matchmaker to Your Tastes
Netflix Launches AI Discover: A New TV Tab That Picks What to Watch Based on Your Mood
Even Netflix Is Turning to AI to Help Audiences Figure Out What to Watch
What people are saying
There’s more to enjoy and discover on Netflix than ever, but what sounds right for a quiet night in may look different for family movie night or a few spare minutes
We’ve spent years refining how you discover, with recommendations tailored to your tastes, from what you Thumbs Up to what you add to ‘My List.’ Now, AI Discover joins the mix as a new way to explore.