Choreographer Simeez describes starting shoe brand with little money

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  Choreographer and Lachica member Simeez said she started her shoe business with ₩300,000, about $224.

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  She shared the story on MBC’s The Manager, which featured her work as a choreographer and shoe-brand CEO.

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  Simeez said she packed products at home and lived with cockroaches while trying to avoid losses.

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  The brand’s annual sales were reported as ₩600 million, about $448,000, as of 2022.

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  She said she aims to treat dancers fairly and considers both their skill and character when working with them.

Who

Simeez, a choreographer, Lachica member and shoe-brand CEO.

What

She described starting her shoe business with ₩300,000 and recalled packing products at home.

When

She spoke on a program broadcast on the night of October 10; the article was published October 11, 2026.

Where

On MBC’s The Manager. The article does not state where she started the business.

Why

She said she had little money and tried to avoid going into the red.

This story does not have two clearly opposing sides.