Science & Tech · Big Tech & Internet · 9 hrs ago
Sunrise launches flexible mobile plan with an AI assistant
Swiss telecom company Sunrise has launched its Five mobile plan with an included AI assistant.
Customers can use a chat to choose data, roaming and international-calling options, then change them each month.
The plan starts at 14 Swiss francs a month and has no minimum contract term; customers pay monthly in advance and can cancel in the app.
The assistant is provided by Swiss AI company Phoeniqs, and Sunrise says chat data stays in Switzerland, is not used to train the AI and cannot be seen by Sunrise.
The assistant can also answer other questions, and Sunrise says it works abroad without roaming.
Experts say the approach is innovative, but note that the price depends on the options chosen and may not suit people who do not want a paid AI service.
How well the assistant performs remains to be seen, including whether its answers can match those of larger AI models.
Sunrise has introduced Five, a mobile subscription in Switzerland that customers can configure through chat.
The subscription includes an AI assistant from Swiss provider Phoeniqs.
Customers can change the subscription’s components each month, with no minimum contract term.
Prices start at 14 Swiss francs per month, with the total depending on selected services.
Telecom experts described the approach as innovative but raised questions about its price, complexity and AI quality.
- Who
- Sunrise launched the Five mobile subscription.
- What
- It is a configurable mobile plan with an included AI assistant.
- When
- Sunrise announced it on Monday, November 9, 2026.
- Where
- Switzerland.
- Why
- It is intended for customers who want to adapt their subscription to their needs.
Sunrise
Telecom experts
AI capabilities
Sunrise
Sunrise described Five as a world first and said its assistant can help customers configure the plan and answer other questions.
Telecom experts
Experts said the assistant’s quality had not been tested and questioned whether the Swiss AI could match large language models.
Value and usability
Sunrise
Sunrise offers a plan starting at 14 francs per month, with no minimum term.
Telecom experts
Experts said the offer may suit customers seeking a paid AI service, but could be costly or complex for others.
This story does not have a timeline yet.
- Starting price
- 14 Swiss francs per month
- Included AI assistant
- Phoeniqs
- Minimum contract term
- None
- Payment methods
- Twint, credit card, Apple Pay or Google Pay
- Data handling
- Data stays in Switzerland and is not used to train the AI
3 sources
What people are saying
There are providers that build subscriptions with AI, but customers being able to put together a modular subscription themselves with AI is completely new
The idea of making subscription changes directly via chatbot is innovative and in keeping with the times
Five is more expensive than other products for customers who do not want a paid AI subscription
This could not be tested in advance