Business · Companies · 2 hrs ago
Levi’s plans more investment and stores in China
US apparel retailer Levi Strauss plans to invest more and open stores in China.
The company says growth there is being driven by young shoppers.
China’s consumer market remains challenging, as changing tastes and weaker spending have led some foreign brands to close stores.
Levi’s says it sees an opportunity to make China a bigger part of its global business.
The company’s chief commercial officer said he is bullish on the market, even as some luxury brands reduce their presence.
Levi’s says it plans further investment and new store openings, but it has not given details of the timing or scale.
Levi Strauss & Co plans further investment and new store openings in China.
The US apparel retailer says it is bullish on the Chinese market.
The company says growth is being driven by young shoppers.
Levi’s expects China to become a much bigger portion of its global business.
- Who
- Levi Strauss & Co, the US apparel retailer.
- What
- The company plans further investment and new store openings in China.
- When
- Not stated.
- Where
- China.
- Why
- The company says robust growth, driven by young shoppers, supports its plans.
This story does not have two clearly opposing sides.
This story does not have a timeline yet.
- Company
- Levi Strauss & Co
- Market
- China
- Plans
- Further investment and new store openings
- Growth driver
- Young shoppers
What people are saying
I’m personally and professionally bullish on China.