Politics · Spain · 4 hrs ago
Podemos puts Irene Montero at the centre of its election campaign
Podemos is centring its campaign on Irene Montero ahead of Spain’s general election on 29 November.
Campaign materials use her first name and image, while leaving out the party’s name, logo and familiar purple colour.
The slogan, “Peace, home and work,” points to the campaign’s focus on housing, household finances, jobs, care and peace.
The move comes after Podemos lost representation in several regional parliaments and split from Sumar, leaving it in the mixed group in Spain’s Congress.
The party is putting Montero ahead of its own brand as it seeks to connect with a wider group of voters.
Its campaign website presents her proposals and lets people donate or volunteer, while Montero is not currently planning to leave her seat in the European Parliament.
Podemos has made Irene Montero the central image of its campaign for Spain’s general election on 29 November.
Campaign materials and its website foreground her name and omit visible references to the party’s name, logo and traditional purple colour.
The campaign uses the slogan “Peace, home and work” to highlight housing, living costs, working conditions, care and peace.
Podemos says the new identity is intended to put basic needs at the centre of political debate.
The strategy comes after electoral setbacks and follows a period of disputes on the Spanish left.
- Who
- Podemos and its candidate, Irene Montero.
- What
- The party has centred its election campaign on Montero’s name and image, with its usual branding absent from campaign materials.
- When
- The campaign was announced on Monday, 19 October 2026, ahead of the general election on 29 November.
- Where
- Spain.
- Why
- Podemos says it wants to focus on basic needs and a dignified life. The articles also describe the strategy as an effort to put Montero’s image ahead of a party brand seen as worn.
This story does not have two clearly opposing sides.
Podemos was founded by Pablo Iglesias.
Podemos announced the campaign’s new image, centred on Irene Montero and without visible party branding.
The Spanish general election is scheduled to take place.
- Candidate
- Irene Montero
- Election date
- 29 November 2026
- Campaign slogan
- Paz, casa y trabajo” (“Peace, home and work”)
- Campaign website
- www.pazcasaytrabajo.es
- Donation options
- €10, €25, €50 and €100
4 sources
Podemos explora la dulcificación de Irene Montero: de regañar a la sonrisa
Irene Montero borra las siglas y el morado de Podemos de su campaña
Podemos borra su logo y lo fía todo a la marca Irene Montero para el 29N
Podemos abandona su marca en campaña y apuesta por "Irene" con la vivienda y el coste de la vida en el centro de su programa
What people are saying
The new image starts from a simple idea: to put the basics back at the centre, the things that make a dignified life possible.
direct, recognisable and without artifice
The Podemos brand is worn, but Irene Montero’s is not.
Posts on X
Ya tenemos web de campaña para este 29N. Para que las casas sean para vivir, los precios bajen, parar las guerras y vivir en un planeta mejor. Para que la política vuelva a lo básico: paz, casa y trabajo. https://t.co/8ZbOheNPUq