Business · Companies · 3 hrs ago
ParagonCorp credits quality and ethics for Wardah's success
Indonesia's ParagonCorp makes halal beauty brands, with Wardah its best-known brand.
Deputy CEO Sari Chairunnisa, who leads research and development, says quality and ethics have driven their success.
ParagonCorp is a family-owned company.
It is using AI to support research and customer experience.
The company is working to improve how it develops products and serves customers.
Wardah's success matters as the brand has become a prominent name in Southeast Asia's beauty market.
ParagonCorp credits the success of its halal beauty brands to a combination of quality and ethics.
Wardah is the best-known of the company's halal beauty brands.
Sari Chairunnisa, ParagonCorp's deputy CEO and head of research and development, described the factors behind the brands' success.
ParagonCorp is an Indonesian family-owned company.
- Who
- ParagonCorp and its beauty brand Wardah.
- What
- ParagonCorp says quality and ethics have driven the success of its halal beauty brands.
- When
- The article was published on November 3, 2026.
- Where
- Indonesia. ParagonCorp is described as an Indonesian company.
- Why
- ParagonCorp attributes the brands' success to a combination of quality and ethics.
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- Company
- ParagonCorp
- Best-known brand
- Wardah
- Company type and base
- Indonesian family-owned company
- Attributed factors
- Quality and ethics
- Representative
- Sari Chairunnisa, deputy CEO and head of R&D