Business · Companies · 2 hrs ago
LG Electronics opens its first US university brand lounge
LG Electronics has opened its first brand experience space at a US university.
The 112-square-metre Life's Good Lounge is in the student union at Vanderbilt University in Nashville, Tennessee.
The space gives students a chance to encounter LG products in their daily lives.
LG plans to run internship and research collaboration programs through the lounge.
The programs are also intended to help LG recruit local talent.
The company is extending a model it had previously used at universities in South Korea.
LG Electronics has opened its first brand experience space at a US university.
The 112-square-metre Life’s Good Lounge is in the student union at Vanderbilt University in Nashville, Tennessee.
The lounge is intended to let students encounter LG products in their daily lives.
LG plans to use internships and research collaboration programs to help recruit local talent.
- Who
- LG Electronics.
- What
- It opened its first brand experience space at a US university.
- When
- Not stated.
- Where
- Vanderbilt University’s student union in Nashville, Tennessee.
- Why
- To let students experience LG products and support internships, research collaboration and local talent recruitment.
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- University
- Vanderbilt University
- Location
- Nashville, Tennessee
- Size
- 112 square metres
- Name
- Life’s Good Lounge