Business · Companies · 6 hrs ago
NFL Invests About €1 Million to Adapt Madrid’s Bernabéu Stadium
The NFL spent about €1 million adapting Madrid’s Santiago Bernabéu for an upcoming game between the Cincinnati Bengals and Atlanta Falcons.
The changes include extra artificial turf at the field edges, more space for team staff and new facilities for players and coaches.
The stadium will keep Real Madrid’s hybrid grass pitch, which is supported by underground climate and lighting systems.
The NFL and Madrid have a partnership that runs through 2027, and the game is part of the league’s effort to build an audience outside the United States.
About 78,000 people are expected to attend, including 40,000 visitors from outside Spain.
Hotel bookings in Madrid are up 18.7% from last year, and the game’s economic impact is expected to exceed €70 million.
The NFL plans a record nine international games this season and hopes to attract 50 million new fans worldwide.
The NFL invested about €1 million to adapt Madrid’s Santiago Bernabéu Stadium for an upcoming game between the Cincinnati Bengals and Atlanta Falcons.
Changes included adding artificial turf at the field’s edges, removing some front-row seats and creating more facilities for teams.
The stadium will retain Real Madrid’s hybrid grass pitch and its climate and lighting systems.
The game is part of the NFL’s international expansion strategy and a partnership with Madrid that runs through 2027.
- Who
- The NFL, and the Cincinnati Bengals and Atlanta Falcons, who are set to play at the stadium.
- What
- The NFL invested about €1 million to adapt the Bernabéu for the game.
- When
- Not stated.
- Where
- Santiago Bernabéu Stadium in Madrid, Spain.
- Why
- To prepare the stadium to host an NFL game and accommodate the teams’ larger delegations.
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- Investment
- About €1 million
- Venue
- Santiago Bernabéu Stadium, Madrid
- Teams
- Cincinnati Bengals and Atlanta Falcons
- Partnership
- NFL and Madrid agreement through 2027
- Attendance
- About 78,000 spectators expected
What people are saying
An engineering marvel and a unique facility of its kind in the world