Entertainment · TV & Streaming · 3 hrs ago
YouTube led US TV streaming in July, ahead of Netflix
YouTube had the largest share of US TV viewing in July 2026, with 14.2%, nearly twice Netflix’s 7.8%.
The figures measure time spent watching on television, not subscriptions, app downloads or viewing on phones.
Streaming made up 49% of all US TV viewing that month, according to Nielsen’s measurement.
The Roku Channel had 2.9% of streaming viewing, ahead of Peacock at 2.6%, while Tubi had 2%, above Warner Bros.
Discovery’s services at 1.4%.
Two free, ad-supported services outpaced larger rivals in the rankings, although Disney, Paramount and Warner Bros.
Discovery figures combine several services while Roku Channel and Tubi are counted separately.
Peacock’s TV viewing rose 15% from June, with World Cup coverage and Love Island USA contributing to its July performance.
Fox’s planned acquisition of Roku remains pending; the deal was valued at about $22 billion when agreed in June.
YouTube had the largest share of US television viewing in July 2026, at 14.2 percent.
Netflix ranked second, with 7.8 percent of US TV viewing.
Streaming accounted for 49 percent of all television time in the United States that month.
The Roku Channel and Tubi each had a larger share than some major subscription services.
The figures measure viewing on TV, not subscriptions, app downloads or viewing on phones.
- Who
- YouTube led US TV streaming, ahead of Netflix and other platforms.
- What
- YouTube accounted for 14.2 percent of US television viewing in July 2026.
- When
- July 2026.
- Where
- The United States.
- Why
- Not stated.
This story does not have two clearly opposing sides.
Fox agreed to acquire Roku in a deal valued at approximately $22 billion.
YouTube had a 14.2 percent share of US television viewing, while Netflix had 7.8 percent.
Paramount acquired Warner Bros. Discovery, according to the article.
Roku confirmed that Fox’s acquisition deal was still pending.
- YouTube viewing share
- 14.2 percent
- Netflix viewing share
- 7.8 percent
- Streaming share of all TV time
- 49 percent
- The Roku Channel viewing share
- 2.9 percent
- Tubi viewing share
- 2 percent
- Roku acquisition deal
- Approximately $22 billion