Business · Companies · 50 mins ago
Take-Two Says GTA 6 May Have Hurt NBA 2K27 Sales
Take-Two says NBA 2K27 sold 4 million copies, but sales were below the company’s forecast.
The basketball game, published by Take-Two, launched globally on September 4, 2026.
CEO Strauss Zelnick said the busy release period and anticipation for GTA 6 may have affected sales.
He called NBA 2K27 the second-best launch in the series’ history and said the company was pleased with its performance.
Take-Two president Karl Slatoff said it was difficult to know exactly why sales missed expectations.
GTA 6 is due out on November 19, and Take-Two says its pre-orders are far above expectations.
The company plans to release more NBA 2K27 content and expects the game to sell more over the rest of the year.
Take-Two CEO Strauss Zelnick said the timing of Grand Theft Auto 6 may have affected NBA 2K27 sales.
NBA 2K27 sold 4 million units, below Take-Two’s forecast, but was the franchise’s second-best release.
Zelnick said the game launched during a crowded period and that GTA 6 had influenced consumers.
Take-Two president Karl Slatoff said it was difficult to know exactly why sales fell short of expectations.
GTA 6 is scheduled for release on November 19, 2026.
- Who
- Take-Two Interactive, including CEO Strauss Zelnick, discussed NBA 2K27 sales.
- What
- Take-Two said NBA 2K27 sold 4 million units, below forecast, and Zelnick said GTA 6 may have influenced consumers.
- When
- The comments were reported on November 9, 2026. NBA 2K27 launched on September 4, 2026.
- Where
- Not stated
- Why
- Zelnick said NBA 2K27 launched during a crowded period and that GTA 6 had influenced consumers.
This story does not have two clearly opposing sides.
NBA 2K27 was released globally.
Take-Two reported that NBA 2K27 had sold 4 million units, below its forecast, and Zelnick discussed the possible impact of GTA 6.
GTA 6 is scheduled to come out.
- NBA 2K27 sales
- 4 million units
- NBA 2K27 release
- September 4, 2026
- NBA 2K27 performance
- Below Take-Two’s forecast; second-best release in the franchise’s history
- GTA 6 release
- November 19, 2026
- Take-Two fiscal 2027 revenue outlook
- $8 billion to $8.2 billion
3 sources
What people are saying
I do think that this timing may have affected performance so far. It has been a crowded period, and we do think that GTA 6 coming has had an influence on the consumer.
it’s really hard to know exactly