Business · Companies · 3 hrs ago
Mipcom attendance falls to 10,100 delegates
Mipcom drew 10,100 delegates in Cannes, about 500 fewer than last year.
The annual event brings together people from the global entertainment industry to discuss and do business around content.
There were 3,150 buyers, around 150 fewer than last year, and delegates came from 104 countries, compared with 107.
MipJunior, the event’s children’s content section, drew 600 people, including 165 buyers; last year it had 700 attendees and 190 buyers.
The event’s chief pointed to major changes in entertainment, including industry consolidation and the growing role of creators, brands, technology companies and digital platforms.
She also said short-form vertical stories and AI are changing how content is made and distributed.
Mipcom plans to expand around these changes while maintaining its focus as an international content marketplace.
Mipcom drew 10,100 delegates this year, about 500 fewer than last year.
The Cannes content market and conference had 3,150 buyers, down about 150 from last year.
Delegates came from 104 countries, compared with 107 last year.
MipJunior attendance was 600, including 165 buyers, down from 700 attendees and 190 buyers last year.
Event chief Lucy Smith said the industry was undergoing disruption driven by consolidation, new players, changing formats and AI.
- Who
- Mipcom delegates, including 3,150 buyers, attended the event.
- What
- Attendance was 10,100, about 500 fewer than last year.
- When
- The figures were announced on Wednesday as this year’s event wound down. The article was published on October 14, 2026.
- Where
- Cannes, France.
- Why
- Not stated
This story does not have two clearly opposing sides.
Early arrivals heard creator Dhar Mann discuss partnering with Hollywood studios and his vision for Creator City in Los Angeles.
Speakers discussed the future after the merger of Banijay and All3Media, and Bela Bajaria received the Variety Vanguard Award.
A discussion featured the return of Baywatch and speakers from Fox Television Network and Fremantle.
As Mipcom wound down, Lucy Smith revealed this year’s attendance figures.
- Total attendance
- 10,100 delegates
- Change in attendance
- About 500 fewer delegates than last year
- Buyers
- 3,150, or 34% of delegates
- Countries represented
- 104
- MipJunior attendance
- 600 attendees, including 165 buyers
What people are saying
I think what we have all seen here this week is the global entertainment industry experiencing extraordinary disruption.
Consolidation is reshaping the traditional entertainment landscape, and at the same time, though, we’re seeing creators, brands, technology companies and digital platforms becoming key actors of the content economy, bringing new sources of entertainment, new sources of investment, new audiences and new ways of doing business.
Vertical storytelling and microdramas are challenging the established formats, while AI is changing how content is made.
We’re not moving away from our core business; quite the opposite.