Business · Companies · 7 hrs ago
FMCG companies consider buying a stake in snack brand Farmley
Several major food and consumer goods companies are interested in buying a stake in Farmley, an Indian healthy-snacking brand.
The companies named include Emami, ITC, Britannia and Orkla India, and the deal could value Farmley at ₹2,000 crore.
Investors who together own 31% of Farmley have put their shares up for sale, but it is not clear whether the founders will also sell.
Founders Akash Sharma and Abhishek Agarwal together own 32% of the company.
Farmley began in 2017 supplying nuts and dried fruit to other businesses, then shifted in 2021 to selling directly to consumers.
Online and quick-commerce sales account for about 80% of its revenue, and major consumer goods companies are seeking to buy into premium food brands rather than build them from scratch.
Preliminary bids are due by the end of October, and the sale could involve either a minority or majority stake.
Emami, ITC, Britannia and Orkla India are among the FMCG companies interested in buying a significant stake in healthy snacking brand Farmley, according to people cited by the Economic Times.
The deal could value Farmley at ₹2,000 crore.
Early investors who together hold 31% of the company have put their shares up for sale.
It is unclear whether founders Akash Sharma and Abhishek Agarwal will also sell shares.
KPMG is advising the initial investors, and preliminary bids are due by the end of October.
- Who
- Emami, ITC, Britannia and Orkla India are among the companies interested in Farmley. Early investors are selling shares; the founders may also consider selling.
- What
- FMCG companies are considering buying a significant stake in the healthy snacking brand.
- When
- The report was published on October 11, 2026; preliminary bids are due by the end of October.
- Where
- Not stated
- Why
- FMCG companies are increasingly seeking to acquire brands in emerging premium food categories rather than build them from scratch.
This story does not have two clearly opposing sides.
Farmley is exploring a dual-track sale process, with options ranging from a minority stake divestment to a majority stake sale.
Akash Sharma and Abhishek Agarwal founded Farmley as a business supplying dry fruits and nuts to retailers.
Farmley pivoted to a consumer-facing direct-to-consumer brand.
L Catterton invested approximately ₹194 crore for a 21% stake in Farmley.
Preliminary bids for the shares being offered are due by the end of the month.
- Potential valuation
- ₹2,000 crore
- Early investors' combined stake offered
- 31%
- Founders' combined stake
- 32%
- L Catterton's stake
- 21%
- Farmley FY25 revenue
- ₹396 crore
- Expected FY27 revenue
- ₹700–750 crore
Sources
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