Business · Companies · 12 hrs ago
Uri entrepreneur aims to fund removal of a tonne of lake waste
Joel, a 23-year-old in canton Uri, runs a small business while working full time in shift work.
His brand, Cleanup Fashion, sells items including beanies and water bottles.
He donates money from each sale to Abfalltaucher Schweiz, a nonprofit that collects waste from Swiss waters.
The donation for each product is intended to fund the removal of at least one kilogram of waste.
Joel aims to help remove one tonne by the end of 2026, supporting efforts to clean up the country’s lakes.
A dispute over a similar logo cost him 12,000 francs and forced him to change his design.
A formal partnership with the nonprofit is planned for 2027, with a fixed annual donation.
A 23-year-old entrepreneur in Uri aims to help remove one tonne of waste from Swiss lakes by the end of 2026.
Joel sells products including beanies and drinking bottles through his business, Cleanup Fashion, and donates money to Abfalltaucher Schweiz.
The association collects waste from Swiss waters, and Joel says each product sold funds the removal of at least one kilogram of waste according to its guideline.
A planned official partnership in 2027 would include a fixed annual donation from Joel to the association.
Joel has also faced a logo trademark dispute that cost him 12,000 francs.
- Who
- Joel, a 23-year-old entrepreneur from Uri, and the nonprofit Abfalltaucher Schweiz.
- What
- Joel sells products and donates money to help fund the removal of waste from Swiss waters. He aims to help remove one tonne by the end of 2026.
- When
- The story was published on 16 October 2026. Joel’s target is the end of 2026, and an official partnership is planned for 2027.
- Where
- Joel runs his business from his home in the canton of Uri. The project supports cleanups in Swiss waters.
- Why
- Joel wants to help keep Swiss waters clean.
This story does not have two clearly opposing sides.
Joel began selling beanies and donating part of the proceeds to charitable projects focused on the oceans.
Joel aims to have helped fund the removal of one tonne of waste from Swiss lakes.
Joel plans to sell his products for the first time at a Christmas market in Schwyz.
An official partnership with Abfalltaucher Schweiz is planned, including a fixed annual donation.
- Age
- 23
- Business
- Cleanup Fashion
- Donation guideline
- At least 1 kilogram of waste removal funded per product sold
- Target
- 1 tonne of waste by the end of 2026
- Trademark dispute cost
- 12,000 francs
- Planned partnership
- 2027
What people are saying
Per product sold, I donate an amount to the association which, according to its guideline, funds the removal of at least one kilogram of waste from Swiss waters.
It is important to get enough information and to insure yourself early against all eventualities.
We are of course grateful for every donation, because every cent helps us.
We place great importance on bringing young people on board, because they are the future who will continue our work.