Business · Companies · 3 hrs ago
Bimbo leads Mexico’s 2026 corporate reputation ranking
Grupo Bimbo ranked first in Merco’s 2026 list of the 200 companies with the best corporate reputations in Mexico.
BBVA came second and Grupo Modelo third, with Mercado Libre and Nestlé rounding out the top five.
The ranking is based on views from different groups, including business leaders, consumers, journalists, government members and social media managers.
Merco gathered 55,187 surveys and also assessed online mentions and 57 business indicators.
For the first time, the study used artificial intelligence to examine how AI systems describe companies.
It also added an assessment of company leaders and a tool to gauge whether social media crises reach public opinion.
The ranking reflects a broader view of reputation, including leadership, public perception and how companies respond to digital change.
Grupo Bimbo ranked first in Merco Empresas Mexico’s 2026 corporate reputation ranking.
BBVA placed second and Grupo Modelo third.
The ranking recognized 200 companies at an event held on October 6 at Universidad de la Libertad.
Merco said it used 55,187 surveys and multiple stakeholder perspectives to compile the ranking.
For the first time, the 2026 edition used artificial intelligence models to assess how systems perceive and describe companies.
- Who
- Grupo Bimbo led the ranking, followed by BBVA and Grupo Modelo.
- What
- Merco released its 2026 ranking of the 200 companies with the best corporate reputation in Mexico.
- When
- The awards event took place on October 6, 2026.
- Where
- Universidad de la Libertad, Mexico.
- Why
- The ranking assessed corporate reputation using surveys, stakeholder views and other measures.
This story does not have two clearly opposing sides.
Merco recognized the 200 companies with the best corporate reputation in Mexico at an event at Universidad de la Libertad.
El Economista MX published its report on the ranking.
- Top-ranked company
- Grupo Bimbo
- Second place
- BBVA
- Third place
- Grupo Modelo
- Companies recognized
- 200
- Surveys used
- 55,187
- Digital mentions analyzed
- 776,675
What people are saying
There are many lists and different types of rankings. However, Merco has sought to distinguish itself in several ways, mainly because we are a multi-stakeholder monitor; that is, we carry out a 360-degree measurement.