Business · Companies · 5 hrs ago

Osaka crepe shop owner built a popular business from ¥1.5 million

Osaka crepe shop owner built a popular business from ¥1.5 million

Momoka Endo runs Crepe Endo, a crepe shop in Teradacho, Osaka, known for drawing queues.

She grew the business from ¥1.5 million in starting funds into a popular shop.

Endo says nothing has felt harder than the Great East Japan Earthquake, an experience that shaped her outlook.

She has been building her crepe-making skills since age 15.

That background helps explain why she says she moves forward without fearing failure.

Endo runs the business while also making crepes for customers, aiming to bring small moments of happiness to everyday life.

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Momoka EndoCrepe shop owner
Nothing is harder than the time of the earthquake.
via Toyo Keizai