Sports · Other Sports · 1 hr ago

Fanatics designs Hometown Remix jerseys for all 32 NHL teams

Fanatics designs Hometown Remix jerseys for all 32 NHL teams

The NHL and sports merchandise company Fanatics unveiled new jerseys for all 32 teams in a collection called Hometown Remix.

The designs draw on each team’s city and fan base, rather than using one look across the league.

Fanatics has supplied NHL merchandise since 2005 and began making on-ice uniforms under an expanded deal in 2024.

This is the first league-wide NHL jersey program that Fanatics has designed and developed itself, working with the league and its clubs.

The move gives the company a larger role in shaping NHL uniforms, beyond making and selling fan merchandise.

Hockey jerseys are important to fans, and the league says the collection aims to celebrate local identity while introducing new designs.

Teams will wear the jerseys in games for the rest of the season, giving fans a chance to see them on the ice.

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What people are saying

Andrew Low Ah KeeCEO of Fanatics Commerce
What's exciting to me about it is that not only is it all 32 teams, it's actually that Fanatics is singularly responsible and accountable for the design and execution of the program in partnership with the [NHL] and the clubs,
via CNBC
Brian JenningsNHL senior vice president and chief partnerships and club strategy officer
Each market and city is unique … we love to celebrate that uniqueness,
via CNBC
When Hometown Remix came in and we started those conversations, I was like, 'OK, there's something here in this hyperlocal thing.'
via ESPN