Entertainment · K-Culture & Anime · 3 hrs ago
UAE Delegation Discusses Content Partnership With Baby Shark Creator
A UAE royal and government delegation visited The Pinkfong Company at its Seoul headquarters on October 29.
The group was led by Sheikha Latifa, who chairs Dubai’s Culture and Arts Authority, and included other UAE and Dubai officials.
The South Korean company created Baby Shark and also owns the Pinkfong, Bebefinn and Sealook brands.
The company said its videos have 13 billion views in the Middle East and North Africa, and it has expanded into live shows and visitor attractions in Dubai.
The sides discussed possible local partnerships, including family performances, an immersive Baby Shark exhibition in Dubai, and Arabic-language content.
They also considered links with local studios and training opportunities for UAE talent, but no deal was announced.
A senior UAE royal and government delegation visited The Pinkfong Company in Seoul to discuss cooperation in culture and content.
The delegation was led by Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, chair of Dubai Culture and Arts Authority.
The company presented its Pinkfong, Baby Shark, Bebefinn and Sealook properties, along with its multilingual localization work.
The sides discussed local partnerships, joint performances for children and families, and bringing a Baby Shark AI immersive exhibition to Dubai.
The company said its content has received 13 billion cumulative YouTube views in the Middle East and North Africa.
- Who
- A UAE royal and government delegation led by Sheikha Latifa bint Mohammed bin Rashid Al Maktoum met The Pinkfong Company.
- What
- They discussed possible cooperation in culture and content, including performances, an immersive exhibition and Arabic-language content.
- When
- The delegation visited on Oct. 29; the company announced the visit on Nov. 2.
- Where
- The Pinkfong Company’s headquarters in Seoul, South Korea.
- Why
- To discuss opportunities for UAE-Korea cooperation in cultural and content businesses.
This story does not have two clearly opposing sides.
The UAE delegation visited The Pinkfong Company’s Seoul headquarters.
The company announced the visit and the discussions.
- Delegation leader
- Sheikha Latifa bint Mohammed bin Rashid Al Maktoum
- Company
- The Pinkfong Company
- MENA YouTube views
- 13 billion cumulative views
- Dubai attraction
- Global Village, which receives more than 10 million visitors annually
- Potential project
- Baby Shark AI immersive exhibition in Dubai
What people are saying
I am deeply moved to share with the UAE government delegation the journey of content that began in Korea and crossed linguistic and cultural boundaries to become part of children’s daily lives around the world.