World · East Asia & Pacific · 2 hrs ago

Yangju flower farm to appear on Seoul digital billboards

Yangju flower farm to appear on Seoul digital billboards

Yangju will promote Nari Farm in central Seoul through a public campaign featuring local attractions.

Nari Farm is a tourist destination in Yangju, a city in Gyeonggi Province, South Korea.

A photo of its autumn globe amaranth flowers was selected in a contest run by the Korea Local Finance Association’s Outdoor Advertising Center.

The campaign displays photos of attractions nominated by local governments on large digital billboards near Yeouido.

The image will appear from November 2 to 8 on six billboards, which have 12 display surfaces, along Seoul’s Olympic-daero.

Yangju will not pay advertising costs for the display, and the city hopes it will attract visitors and improve its image.

The campaign is a chance to show the farm to people travelling on a major Seoul road.

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What people are saying

Kim Kyung-aYangju public relations officer
This selection is a good opportunity to promote the beauty of Nari Farm, one of Yangju’s representative tourist attractions, nationwide.
via Yonhap