Business · Companies · 1 hr ago
South Korea's 7-Eleven to bring back Captain Q liquor after 11 years
7-Eleven in South Korea will resume selling Captain Q on Oct.
21 after the liquor was off the market for 11 years.
The brand was discontinued in 2015, after first launching in 1980.
The relaunch keeps the original bottle, cap and label design, and the drink is made with Caribbean rum and aged in bourbon and Spanish Pedro Ximénez casks.
Each 360-millilitre bottle costs 9,900 won, and the liquor has an alcohol content of 35 degrees.
Interest has been high: searches for Captain Q in 7-Eleven's app exceeded 300,000 from Oct.
9 to 16, and a special gift set sold out in one day.
Customers using Woori Card can get 20% off through Oct.
31 at 7-Eleven.
South Korea’s 7-Eleven will resume selling Captain Q liquor on October 21, 11 years after it was discontinued.
The 360-milliliter bottle will cost 9,900 won.
The relaunched product keeps the original bottle, cap and label design and uses 99% Caribbean rum.
7-Eleven will offer customers paying with Woori Card a 20% discount through October 31.
The retailer said interest was high, with more than 300,000 searches for Captain Q on its app from October 9 to 16.
- Who
- 7-Eleven in South Korea, operated by Korea Seven, will sell Captain Q.
- What
- The liquor is returning to stores after 11 years. A 360-milliliter bottle will cost 9,900 won.
- When
- Sales begin October 21, 2026. The Woori Card discount runs through October 31.
- Where
- 7-Eleven stores in South Korea.
- Why
- 7-Eleven said consumers had shown interest in the product, and demand for liquor priced below 20,000 won had risen.
This story does not have two clearly opposing sides.
Lotte Chilsung Beverage launched the Captain Q liquor brand.
Captain Q was discontinued.
A special Captain Q treasure-box package was released, and the prepared stock sold out in one day.
7-Eleven is scheduled to begin selling the relaunched 360-milliliter product.
7-Eleven is offering a 20% discount to customers who pay with Woori Card.
- Bottle size
- 360 milliliters
- Price
- 9,900 won per bottle
- Alcohol content
- 35%
- Rum content
- 99% Caribbean rum
- App searches
- More than 300,000 from October 9 to 16
- Woori Card discount
- 20% through October 31
1 source
What people are saying
The special promotion discount is available only at 7-Eleven among the three convenience store chains.