Business · Companies · 1 hr ago
HiteJinro launches limited-edition 10-year-aged raspberry wine
HiteJinro has launched a limited-edition raspberry wine called Jinro Bokbunja in South Korea.
It is made with raspberry extract aged for 10 years, which the company says is the first use of such long-aged extract in a Korean raspberry wine.
The drink is aimed at younger consumers, among whom mixing raspberry wine with soju and soda has become popular.
It contains no added sugar and has a deep burgundy colour.
The 300-millilitre bottle has 12% alcohol and is priced in the mid-7,000 won range at large supermarkets.
A soju-and-soda mixing kit is planned for next month, for sale at supermarkets and convenience stores nationwide.
HiteJinro announced the limited release of Jinro Bokbunja, a raspberry wine made with 10-year-aged raspberry extract.
The company said it was the first time a Korean raspberry wine had used extract aged for that long.
The 300-millilitre bottle has an alcohol content of 12 degrees and costs in the mid-7,000 won range at large supermarkets.
The product was developed in response to interest among younger consumers in mixing raspberry wine with soju and soda, as well as in sugar-free products.
HiteJinro plans to release a “Boksosa kit” with soju and soda at large supermarkets and convenience stores nationwide next month.
- Who
- HiteJinro announced the limited release.
- What
- The company launched Jinro Bokbunja, a raspberry wine made with 10-year-aged raspberry extract.
- When
- October 19, 2026.
- Where
- South Korea.
- Why
- HiteJinro said it was responding to younger consumers’ interest in mixing raspberry wine with soju and soda and in sugar-free products.
This story does not have two clearly opposing sides.
HiteJinro launched Donguibogam Bokbunja wine.
The company reintroduced it as Jinro Haet Bokbunja.
Jinro Haet Bokbunja was discontinued.
HiteJinro announced the limited release of Jinro Bokbunja.
HiteJinro plans to release a Boksosa kit nationwide.
- Aged extract
- 10 years
- Bottle size
- 300 millilitres
- Alcohol content
- 12 degrees
- Supermarket price
- Mid-7,000 won range
- Planned kit release
- Next month, at supermarkets and convenience stores nationwide