Business · Companies · 3 hrs ago
Airbnb campaign will turn one South Korean country home into a guest stay
Airbnb Korea has launched a campaign to turn a rural home into a guest stay using the stories and everyday skills of older residents.
Families, including grandchildren, can submit stories about a country home until December 31.
One team and one space will be selected for a makeover and guidance on listing and running the stay.
The renovation will aim to preserve family keepsakes and furniture while making the home comfortable for guests.
The campaign also aims to support rural communities by choosing a home with potential to connect with local groups and encourage visitors.
The selected team will also have a chance to travel abroad with Airbnb in 2027 and learn hosting practices from local hosts before welcoming guests.
ATEEZ member San is taking part in a campaign video encouraging families to submit stories.
Airbnb has launched the Welcome to Halmiwood campaign to find a South Korean country home with a meaningful family story and help turn it into a guest stay.
The campaign invites families to submit stories about older relatives’ rural homes by December 31.
One selected team will receive support to refresh the space and guidance on listing and running it as accommodation.
The renovation will aim to preserve family keepsakes, furniture and other belongings.
The selected team will also receive an opportunity to travel overseas with Airbnb in 2027 to learn from local hosts.
- Who
- Airbnb Korea is running the campaign. Families, including grandchildren, can submit stories about older relatives’ homes.
- What
- The campaign will select one team and one space for support to prepare and operate it as accommodation.
- When
- The campaign was announced on November 5, 2026. Submissions are open until December 31.
- Where
- South Korea; the selected country home’s location is not stated.
- Why
- Airbnb says the campaign aims to make older residents’ everyday lives and family memories a reason to visit the countryside and support local communities.
This story does not have two clearly opposing sides.
Airbnb announced the Welcome to Halmiwood campaign and opened submissions.
The deadline for families to submit stories.
The selected team will have an opportunity to travel overseas with Airbnb and learn from local hosts.
- Campaign
- Welcome to Halmiwood
- Selected spaces
- 1
- Submission deadline
- December 31
- Overseas learning trip
- 2027
- Campaign video participant
- San of ATEEZ
1 source
What people are saying
Airbnb stays are not simply spaces people pass through; the stories of the people who have lived there and their warm hospitality make travel special.
We hope this campaign will make the everyday lives and individuality of older residents, and family memories, a reason for many people to visit the countryside.