Business · Companies · 4 hrs ago
Vodafone takes second place in Spain’s prepaid mobile market
Vodafone España has overtaken Digi in Spain’s prepaid mobile market and now holds second place.
It has 26% of prepaid lines, compared with 23% for Digi, while Orange leads with 46.5%.
The market still has nine million users, although the number of lines is shrinking.
Prepaid services are often used by tourists and immigrants arriving in Spain, making the country a promising market for these offers.
Vodafone changed its approach after new ownership by Zegona, buying wholesale distributor Sercom last year and introducing services such as eSIMs.
The strategy helped Vodafone gain customers over the summer, when it was the only operator to finish the season with more lines than it started with.
Vodafone is strengthening its position in a shrinking market where prepaid services can still generate significant revenue.
Vodafone Spain has overtaken Digi to become Spain’s second-largest prepaid mobile operator, with 26% of the market.
Orange Spain remains first with 46.5%, while Digi has 23% and Telefónica about 5%.
Vodafone was the only operator to finish the summer tourist season with more prepaid lines than it had at the start.
The company acquired wholesale distributor Sercom last year and has introduced services including eSIMs.
Spain’s prepaid market is shrinking but still has about nine million users.
- Who
- Vodafone Spain, which has moved ahead of Digi in the prepaid market.
- What
- Vodafone now holds second place with 26% market share, ahead of Digi’s 23%.
- When
- The report was published on 3 November 2026. It describes gains during the spring and summer.
- Where
- Spain.
- Why
- Vodafone changed its strategy to strengthen its prepaid business, targeting demand from tourists and immigrants.
This story does not have two clearly opposing sides.
Vodafone acquired wholesale distributor Sercom, which specialises in prepaid services.
Vodafone launched new services including eSIM cards.
Vodafone’s prepaid business began to gain momentum.
Vodafone gained prepaid lines and overtook Digi for second place.
- Vodafone market share
- 26%
- Digi market share
- 23%
- Orange Spain market share
- 46.5%
- Telefónica market share
- About 5%
- Prepaid users in Spain
- About 9 million