Business · Trade · 3 hrs ago
Puebla brand reports $3 million in sales through US nostalgia market
Puebla producers have made $3 million in sales through the state’s Puebla Cinco de Mayo brand, which has existed for more than a year.
The brand brings together local food, drinks, textiles and crafts for sale in Mexico and abroad.
US demand for products tied to Mexican roots is creating opportunities, with Los Angeles, Texas, New York and New Jersey named as key markets.
Puebla’s economic development office says group support can help producers meet US Food and Drug Administration rules on manufacturing, labels and health standards.
The state is also training small businesses in food hygiene, nutrition labels and sanitary requirements, and is helping them form cooperatives.
A delegation from Morocco recently received samples of Puebla products for commercial evaluation.
The state says products sold under the shared brand may have a better chance of entering international markets than those marketed alone.
Puebla’s Puebla Cinco de Mayo brand has generated $3 million in sales, according to a state official.
The brand aims to help local products reach US consumers drawn to goods connected with Mexican roots.
Los Angeles, Texas, New York and New Jersey are among the destinations for products from Puebla.
The state is helping producers with product certification, US food and drug rules, and business training.
In October, Puebla granted 24 new resolutions for the brand, after issuing 26 authorizations in September.
- Who
- Puebla producers and entrepreneurs, supported by the state government.
- What
- The Puebla Cinco de Mayo brand has generated $3 million in sales.
- When
- The brand has existed for more than a year. The sales period is not stated.
- Where
- The products are sold through the US nostalgia market, including Los Angeles, Texas, New York and New Jersey.
- Why
- The brand helps local products reach consumers interested in goods linked to Mexican roots and can support entry into other markets.
This story does not have two clearly opposing sides.
The Puebla Cinco de Mayo brand was created.
Puebla granted 26 authorizations for the brand.
Puebla granted 24 new resolutions for the brand.
- Sales
- $3 million through the Puebla Cinco de Mayo brand
- US destinations
- Los Angeles, Texas, New York and New Jersey
- September authorizations
- 26
- October resolutions
- 24
- Brand coverage
- Artisanal foods, drinks, textiles and crafts