Business · Trade · 3 hrs ago
Indonesia’s industry minister urges shoppers to buy locally made products
Industry Minister Muhammad Sarmuji urged Indonesians to buy locally made goods to support the country’s manufacturers.
He pointed to Jalan Sriwijaya shoes, which he said are popular in Japan, and tempe chips as examples of Indonesian products sold abroad.
The government is also seeking UNESCO recognition for tempe as Intangible Cultural Heritage.
Sarmuji said Indonesian products are improving in quality and can compete internationally.
Industrial capacity is currently being used at 66%, and he said greater local demand could help raise that figure to 80%.
The Industry Ministry and a retailers’ association held a campaign event in Jakarta for Heroes’ Day to encourage shopping for Indonesian goods.
Indonesia’s industry minister, Muhammad Sarmuji, urged people to buy Indonesian-made products to support domestic industry.
He said local products are gaining popularity in international markets, citing Jalan Sriwijaya shoes in Japan and tempeh chips abroad.
Industrial capacity utilisation in Indonesia is currently 66%, Sarmuji said, and could reach 80%.
He said stronger domestic demand would help expand production and that Indonesian products are increasingly competitive in quality.
The appeal was made at a Heroes’ Day shopping event in Jakarta organised by the Industry Ministry and retail industry group Hippindo.
- Who
- Industry Minister Muhammad Sarmuji.
- What
- He urged shoppers to buy Indonesian-made products to support domestic industry.
- When
- At an event on 10 November; the article was published on 11 November 2026.
- Where
- Grand Indonesia Mall in Jakarta, Indonesia.
- Why
- To strengthen domestic demand, support industry expansion and raise capacity utilisation.
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- Minister
- Muhammad Sarmuji
- Industrial capacity utilisation
- 66% currently; 80% if maximised
- Indonesian shoe brand
- Jalan Sriwijaya, popular in Japan
- Event
- BINA Heroes’ Day
- Organisers
- Industry Ministry and Hippindo
What people are saying
Kalau semakin banyak produk Indonesia tercipta, kita membutuhkan offtaker, orang untuk belanja produk kita yang sekarang tidak kalah kualitasnya dibanding produk dari negara lain.
Kami ingin di Hari Pahlawan ini memantik semangat kepahlawanan dengan cara belanja produk buatan Indonesia.
Usaha kami memantik semangat nasionalisme ini tentu bukan hanya nasionalisme saja, tetapi juga diiringi oleh kualitas produk Indonesia yang makin lama makin bagus.
Saya pernah dapat cerita ada produk sepatu kita di Jepang itu laris disukai orang Jepang. Mereknya namanya Jalan Sriwijaya.