Business · Companies · 6 hrs ago
Four-day workweek accompanies 160% revenue growth at US agency
Brick Media, a US social media agency, adopted a four-day workweek after a 90-day trial that began in January 2023.
Staff work nine hours a day from Monday to Thursday, for 36 hours a week, with no reduction in pay or benefits.
The company says revenue grew about 160% over three years, rising 73% in 2023, 39% in 2024 and 8% in 2025.
CEO Jake Kurtz says the shorter week may have helped, but he does not claim it was the only reason for growth.
The schedule is shorter than a standard 40-hour week, rather than fitting 40 hours into four days.
The company limits social media managers to seven clients and hires more staff when workloads approach that cap.
That approach aims to avoid overloading employees as the agency takes on more clients.
Employees mostly work from home and go to the office one day a week; the company’s four-day schedule is permanent.
Brick Media, a US social media agency, reported cumulative revenue growth of about 160% over three years after adopting a four-day workweek.
Founder and chief executive Jake Kurtz began a 90-day trial in January 2023, giving employees Fridays off without reducing their pay.
The company made the schedule permanent in April 2023.
Employees work nine hours a day from Monday to Thursday, for 36 hours a week, with lunch breaks included as paid time.
Kurtz says the schedule contributed to the growth but does not claim it was the only cause.
- Who
- Brick Media, a US social media agency led by founder and chief executive Jake Kurtz.
- What
- The agency adopted a four-day workweek and reported about 160% cumulative revenue growth over three years.
- When
- The trial began in January 2023 and became permanent in April 2023. The reported growth covers 2023 to 2025.
- Where
- The United States. The article does not state the agency’s city.
- Why
- Kurtz sought a better work-life balance and says the schedule contributed to the agency’s success, though he does not claim it was the only cause.
This story does not have two clearly opposing sides.
Jake Kurtz sought a better balance between work and personal life and considered a four-day schedule.
Brick Media began a 90-day trial giving employees Fridays off without reducing their pay.
The company made the four-day workweek permanent.
Brick Media reported revenue growth of 73% in 2023, 39% in 2024 and 8% in 2025.
- Workweek
- 36 hours over four days, Monday to Thursday
- Trial
- 90 days, beginning in January 2023
- Revenue growth
- About 160% cumulatively over three years
- Revenue growth in 2023
- 73%
- Revenue growth in 2024
- 39%
- Revenue growth in 2025
- 8%
What people are saying
5 minutes every now and then