Business · Companies · 2 hrs ago
Naver pitches integrated advertising strategy to K-pop agencies
Naver presented an advertising strategy for entertainment companies at an event in Seongnam, South Korea, on Oct.
22.
Representatives from SM, JYP and YG attended alongside the company’s official partner, Glink Media.
Naver wants to reach people in their teens and twenties, a key group among K-pop fans, through services including Naver Map, Chzzk, Webtoon and Kream.
Its plan connects those online platforms with AI-powered outdoor ads through a service called Adboost Screen.
The service can place targeted ads on 359,000 digital displays at cinemas, on public transport and on billboards across 17 cities and provinces.
Naver has already used the approach for IVE and Rescene comebacks this year, linking the outdoor ads with its mobile services.
The company says it will strengthen support for the entertainment industry, though it did not announce specific future campaigns.
Naver presented an integrated advertising strategy aimed at K-pop fandoms at an entertainment industry event on Oct. 22.
The strategy links platforms including Naver Map, Chzzk, Webtoon and KREAM with AI-based digital outdoor advertising.
Representatives from major South Korean entertainment agencies SM, JYP and YG attended the event.
Naver said its AdBoost Screen service can place targeted ads across 359,000 digital media locations nationwide.
- Who
- Naver presented the strategy, with representatives from SM, JYP and YG among those attending.
- What
- It outlined an integrated online and offline advertising strategy for the entertainment industry.
- When
- Oct. 22, 2026.
- Where
- Naver 1784 in Seongnam, South Korea.
- Why
- Naver aims to reach K-pop fans, especially people in their teens and twenties, and support growth in the domestic entertainment industry.
This story does not have two clearly opposing sides.
Naver ran integrated campaigns connecting AdBoost Screen with major mobile services around comebacks by girl groups IVE and RESCENE.
Naver held its Entertainment Day event at Naver 1784 in Seongnam and presented its advertising strategy.
- Event
- Naver Entertainment Day
- Location
- Naver 1784, Seongnam
- Attending agencies
- SM, JYP and YG
- AdBoost Screen reach
- 359,000 digital media locations across 17 provinces and cities
- Target audience
- K-pop fans in their teens and twenties
1 source
What people are saying
It was a place to discuss strategies for growing together with advertisers in the entertainment industry.
Based on our media content technology and service competitiveness, we will strengthen our support for the revival of the domestic entertainment industry.