Entertainment · TV & Streaming · 2 hrs ago
Netflix sets detailed standards for dubbing to preserve viewers’ experience
Netflix is setting detailed dubbing standards to help viewers in different countries experience its shows in similar ways.
At a studio in Seoul, voice actors were dubbing a scene from Physical: 100 Mexico into Korean.
Dubbing includes translating and adapting dialogue, casting actors, editing and mixing, and can take three to four months per series.
Netflix’s instructions cover more than matching dialogue to actors’ lip movements; they can include how to recreate specific sounds and how to process audio.
The goal is to preserve the original’s emotional impact for audiences around the world, and Netflix works with 150 dubbing partners globally.
The effort matters as more viewing crosses borders: Netflix said 70 percent of viewing on its platform last year was of titles made outside viewers’ home countries.
Netflix gives external dubbing partners detailed standards to help preserve a production’s sound and emotional impact across languages.
The guidance can cover fictional-world details, breathing, microphone use, sound effects and audio-layer processing.
Dubbing includes translation, adaptation, voice casting, editing and mixing, and takes roughly three to four months per series.
Netflix works with 150 professional dubbing partners and 68 audio-description partners worldwide.
Netflix said 70 percent of viewing on its platform last year involved titles produced outside viewers’ home countries.
- Who
- Netflix and its external dubbing partners, including Pixelogic Korea.
- What
- Netflix provides detailed standards for dubbing to help maintain productions’ sound and emotional impact across languages.
- When
- The article was published on October 28, 2026; the studio session described took place on October 23.
- Where
- Pixelogic Korea’s studio in Mapo District, Seoul.
- Why
- Netflix aims for viewers around the world to experience the same emotional impact as viewers of the original.
This story does not have two clearly opposing sides.
Netflix released data saying 70 percent of viewing on its platform last year involved titles produced outside viewers’ home countries.
Voice actors dubbed a scene from Physical: 100 Mexico at Pixelogic Korea’s studio in Seoul.
- Dubbing partners
- 150 professional partners worldwide
- Audio-description partners
- 68 worldwide
- Dubbing duration
- Roughly three to four months per series
- Non-home-country titles
- 70 percent of platform viewing last year
- Physical: 100 Mexico dubbing
- Korean-language dubbing used an intermediate English translation of the original Spanish dialogue
What people are saying
Netflix asks us to take into account the characteristics of each production, including its fictional universe, and pay close attention to details such as breathing.
The goal is to ensure that viewers around the world hear the same sound, even when a production is dubbed into many different languages.