Business · Companies · 5 hrs ago
Fryzza secures €350,000 investment for air-fryer frozen pizza
Fryzza makes frozen pizza designed for air fryers, a type of countertop cooker that can prepare food quickly.
The start-up is based in Baesweiler, near Aachen, and has five founders, including TV presenter Dieter Könnes and chef Alexander Wulf.
The idea came from the founders’ search for a pizza made for air fryers, which they said they could not find when they looked.
Germany sells around 1.2 billion frozen pizzas a year, and sales are rising, according to the company’s founders.
Fryzza showed €500,000 in sales over six months during its pitch on the TV investment show Die Höhle der Löwen, recorded in March.
Ralf Dümmel and Frank Thelen invested €350,000 for 28.57% of the company, while investor Janna Ensthaler also expressed interest.
The founders say the pizza cooks in five to six minutes without preheating an oven; the available information does not set out their next plans.
Fryzza secured an investment of €350,000 from investors Ralf Dümmel and Frank Thelen in exchange for 28.57% of the company.
The Baesweiler start-up makes frozen pizza designed for preparation in an air fryer.
Its five founders include TV presenter Dieter Könnes and Michelin-starred chef Alexander Wulf.
At the time of its pitch on the television show “Die Höhle der Löwen,” Fryzza had recorded €500,000 in revenue after six months.
- Who
- Fryzza, founded by five entrepreneurs including Dieter Könnes and Alexander Wulf, received investment from Ralf Dümmel and Frank Thelen.
- What
- The investors put in €350,000 for a combined 28.57% stake in the company.
- When
- The pitch was recorded in March; the article was published on 19 October 2026.
- Where
- Fryzza is based in Baesweiler, near Aachen, Germany.
- Why
- The investment supports Fryzza’s effort to sell frozen pizza optimized for air-fryer preparation.
This story does not have two clearly opposing sides.
Fryzza’s pitch was recorded for the television show “Die Höhle der Löwen.
The team had recorded €500,000 in revenue by the time of its pitch.
WirtschaftsWoche published its interview with Fryzza founders about the investment and the company’s plans.
- Investment
- €350,000
- Equity stake
- 28.57% combined for Ralf Dümmel and Frank Thelen
- Company base
- Baesweiler, near Aachen
- Founders
- Five
- German frozen-pizza market
- About 1.2 billion pizzas sold annually
What people are saying
I love pizza.
The great thing about our Fryzza is that it is ready in five to six minutes, and you don’t have to preheat an oven.
When we Googled it, we found nothing.