Business · Companies · 9 hrs ago
Swiss Loyalty Awards honor four customer loyalty programs
Four companies won Swiss Loyalty Awards in Zurich on Tuesday for programs designed to keep customers coming back.
Chicorée won the Swiss Star award for Chicorée VIP, which uses app activities to engage customers between purchases.
Coop won Best Launch for Scoop, a platform in its Supercard app aimed at Generation Z that combines discounts, lunch stamps, events and other features.
Swiss and Swisscard won Best B2B for a small-business card package that offers benefits to companies and employees.
Dosenbach won Best Loyalty Feature for a price guarantee in its Dosenbach Plus program.
The awards, now held for a second time, recognize strong customer loyalty initiatives in Switzerland, and the organizers said an independent jury selected the winners.
Four companies were honored at the Swiss Loyalty Awards for their customer loyalty programs.
Chicorée won the Award Star Schweiz for its Chicorée VIP program.
Coop received the Best Launch award for its Scoop offer.
Swiss and Swisscard won Best B2B for a package of business cards.
Dosenbach received Best Loyalty Feature for the price guarantee in Dosenbach Plus.
- Who
- Chicorée, Coop, Swiss and Swisscard, and Dosenbach.
- What
- They won awards for their customer loyalty programs and features.
- When
- Tuesday. The article was published on October 21, 2026.
- Where
- Zurich, Switzerland.
- Why
- An independent expert jury recognized their loyalty programs and offers.
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- Award Star Schweiz
- Chicorée VIP
- Best Launch
- Coop’s Scoop
- Best B2B
- Swiss and Swisscard’s SME card package
- Best Loyalty Feature
- Dosenbach Plus price guarantee